The problem of virtual discourse is coming into focus of linguistic research. This interest results from the rapid spread of information technology, modern Internet culture incipience, a symbol of information revolution, new opportunities and threats that accompany computer civilization. The emergence of the communicative environment as a particular sphere of language actualization, necessitates new language means of communication or transformation and reframing the already existing ones. Obviously, it’s time to talk about the formation of a new discourse in the new communicative space – computer (electronic, virtual) discourse, which subsequently may considerably affect the speech behavior of society. The present article makes an attempt to identify some linguistic and communicative features of virtual discourse. Computer discourse, being a sub-language of hybrid character, combines elements of oral and written discourse with its own specific features. It should be noted that in the context of information culture the problem of communication interaction is among the most topical issues in science and education. There is hardly any doubt that the study and advancement of virtual communication culture is one of higher education distinctive mission components.

Article in: English

Article published: 2013-12-09